# Company Manifesto # Our MissionENIAX is the platform through which healthcare providers around the world communicate with their patients. ## Mission statement. Today, all communication between healthcare providers and their patients—from requests to confirm appointments to emails about “Heart Month”—is intrusive and treats **patients like prospects.** ## Our mission. At ENIAX, we want to foster a culture of communication that treats patients as people. A positive experience leads to better health and helps patients achieve better outcomes. The experience we provide to our clients, their doctors, and their patients is what defines us as a company. ## Our Values. Our mission is to provide service that fosters long-term _relationships: service that recognizes clients as individuals_ with their own desires and needs, and that never gives up on them until we deliver a solution. # This Manifesto serves as a guide that shapes our company's values and outlines how we should conduct our work. ## Company manifesto. **1. We are** For us to succeed, our ideas and **extraordinary.** products must reach a wider audience. This won’t happen unless our work is _exceptional._ ### Be extraordinary. The only way to compete is to ask ourselves the same question every day: How can we make this 10 times better? " " ### Be extraordinary. ## 2. MessagesThe messages we send are everything. come first. They are far more important than any product or service. That is why we focus on the words and _tone we use._ ### Company manifesto. The most important thing is that every message we send— every single one — must be authentic and personal. ### Messages come first. ## 3. TechnologyWe love technology and firmly believe comes second. that advanced technology is our competitive advantage. ### Company manifesto. To create more advanced technology, we listen, understand, _and learn every day—quickly and with enthusiasm._ ### Technology comes later. But until every message we send to patients is perfect, we don't focus on technology—we focus on the service we're _providing._ ### Technology comes later. # If we have mediocre messages and mediocre apps, we'll be out of a job. ## Company manifesto. **4. We show** We write to people, talk to people, and **empathy.** create tools for people. We communicate clearly and with empathy, and we use positive language. ### Company manifesto. _We don't use slang; we use language that everyone—young_ and old alike—can understand. ### We show empathy. ## 5. We're These days, people have learned to friendly. ignore messages that sound like marketing. Our messages should always sound as if _they came from a friend._ ### Company manifesto. No one likes to be told what to do. Messages should be friendly and natural, never intrusive. ### Let's be friendly. People know how to tell the difference between “robotic” messages and marketing emails. The best way to personalize our approach is to be human. ### Let's be friendly. ## 6. We areHuman beings need guidance. straightforward. Let’s not forget that we’re talking to patients—people who are dealing with health issues and are in a vulnerable situation. ### Company manifesto. That is why our messages need to be clear and specific. We need to tell patients exactly where to go and what to do. ### Be specific. **7. Trust is** _We must never lose the trust of our_ **everything.** _patients or our clients._ ### Company manifesto. This means highlighting the positives and not glossing over _the negatives._ We should always offer a solution and, when necessary, apologize. ### Trust is everything. # The greatest value we can offer a customer is to keep them informed at all times, especially if we have bad news or are unable to fulfill a commitment. ## Company manifesto. # 8. Driven byWe do things for our customers, not for customers, not ourselves. ### reviews. Your feedback is important to us, even if it’s sometimes hard for us to hear or understand. ### Company manifesto. We place more trust in proven experience than in our own opinions and convictions. We value customer feedback over data. ### Driven by customers, not reviews. Customer feedback is the biggest factor in determining what we’ll build and what we’ll prioritize. ### Driven by customers, not reviews. _Data is essential, but it only looks to the past. We can't lead_ based on data alone. ### Driven by customers, not reviews. Our opinions matter, but we can't make decisions based solely on our beliefs. ### Driven by customers, not reviews. # 1. Customer feedback. 2. Data. 3. Our opinion. ### Company manifesto. **9. Adapt and** Our strength lies in our ability to adapt **repeat.** and persevere, to be flexible rather than rigid. ### Company manifesto. Never worry about sticking to plans at the expense of missing out on opportunities. ### Adapt and repeat. But we never sacrifice what’s important to deal with what’s urgent. ### Adapt and repeat. Our focus is on solving the customer's problem. The goal isn't just to take down the request; it's to understand the problem. ### Adapt and repeat. # People don't want a drill bit; they want a hole in the wall. # We sell holes, not drill bits. ## Company manifesto. # 10. It's allMarketing isn't just our logo, website, or marketing. brochure. Marketing doesn't end with attracting prospects and closing the sale. ### Company manifesto. Marketing is all about the patient experience, the design of our reports, the usability of our product, and customer _satisfaction._ ### It's all about marketing. Marketing is reflected in the way we operate and the products we develop. ### It's all about marketing. ## Everyone at ENIAX is responsible for marketing. ### It's all about marketing. # Everything at ENIAX is marketing. ## Company manifesto.